ISSUE: A leading entertainment publisher, with millions of dedicated fans and over 40M content pages, wanted to improve ad fill without increasing costs. They also wanted the ability to test revenue opportunities amongst revenue-share players while managing all video in one dashboard.
SOLUTION: The publisher deployed Dynamic Strategy Rules based on geo and business conditions to optimize their ad strategy. They also leveraged JWP Demand to increase the revenue generated per visit. The process added one line of code and removed over 10k lines of code, reducing development costs significantly.
IMPACT: This entertainment business increased their ability to monetize every video embed while reducing operational costs because they could now leverage multiple demand partners across various geographical and demographic cohorts.
59
% Lift in Total Revenue
129
% Lift in Ad Impressions per Embed
10
k+ Fewer Lines of Code