The Issue
73
% Loss in Ad Impressions
$
100
k Lost per month
A leading online women’s magazine, with 115M readers, was failing to meet their Ad fulfillment goals as a direct result of a site violation by one of their rev-share players. Google invalidated much of their traffic resulting in a 73% loss of their ad impressions at a cost of $100k/month
SOLUTION: The magazine was able to leverage JWP’s Strategy Rules and Google-certified video player technology to deliver Ads that adhered to AdX Policy guidelines. This solution was cost effective and was implemented in 4 hours.
IMPACT: The magazine successfully met campaign fulfillment goals and prevented lost revenue in the future. This publisher now leverages JWP’s Strategy Rules to streamline all video ad requests.
The Results
4
Hours from Engagement to Deployment
73
% Increase in Validated Impressions
100
% Ad Impressions and Revenue Targets Met